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Mailchimp is widely used tool for Makers just starting out. I would highly recommend it because of its generous freemium offering. Convertkit also has created a new freemium model as well that is worth checking out.
The trend that I have seen among Makers is that many start with Mailchimp, then once validating their market or customer base graduate to use Mailerlite, Email Octopus, Convertkit or Revue. Lately, I have seen deliverability issues with Mailerlite as a prominent Maker Michael Gill discussed on Twitter that Mailerlite actually asked him to hold off on sending emails while they fixed a bug. The purpose of this page is not to discredit email service providers. But provide feedback from what is actually happening in the Maker community. I would still recommend Mailerlite because of how many positive things I have heard about it and how many Makers choose to use it.
Bottom line if you are just starting out, pick a generous freemium model. So that you can validate your idea and market before you start incurring the cost for the email provider.
Mailchimp is go to tool for email just starting out because of its unmatched free plan of 2000 subscribers/ 8000 free emails per month. It is a great tool to experiment with because of its outstanding freemium service offering. It is often one of the most popular integrated tools which is essential when looking to create a web app with.
Below are some of the best no code actual applications created by some insanely talented Makers who launched using Mailchimp as part of the side project stack.
Pros and Cons of Mailchimp
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Makers and Their Products Using Mailchimp
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"In Their Words" No Code Maker Commentary and Reviews
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+ Not a big fan of Mailchimp. Only practice makes it usable.
– It’s definitely not an intuitive platform. Would love to see somehow making a simple Mailchimp.
Side Project Stack