Using no-code to create a lead generation tool

What is it:

Create an automated and customized output from a user's submission into a quiz

What did I learn:

1. Product Strategy: Lead Generation - Creating a form for users to fill out is a fantastic way for lead generation. I used this as my main strategy when I launched Side Project Stack with a free tool called Get Stackd, that provides you the best no-code tools to use for your idea, skill level and complexity of build.

In this product Mohammad uses it as a way to help answer the users questions now, by opening a loop for the user to drive their curiosity and help alleviate the pain that they are in which is finding answers or helping get clarity around the problem they are trying to solve.

It's easy action to do because everyone is familiar with answering a survey like quiz that will only take a few minutes.

The experiment that you will have to run is that will people give you their email address when they finish the survey? You will have to measure conversion.

It is my recommendation that you use this stack to help drive value first and engage your user more than just listing information on a webpage if you are aggregating content to provide value. This was a differentiator for me and what allowed Side Project Stack to grow.

2. No-code tool feature: Typeform - scoring answers
This is a very underrated feature by Typeform that I do not think people utilize enough. Basically Typeform has made it super simple to score answers from a survey that you create. This gives is an advantage and greater capability compared to an Airtable form or Google form. When you score this information you can use this to better qualify the leads that are coming through your website to understand who they are.

But also you can drive some automations and give a personalized approach to helping the user. Because you can use those scores to deliver certain outcomes.

3. Product Strategy: Give Value first -

If you are looking to provide value with a less friction way there is a tool called Tilda.cc as it allows for some awesome responsive elements that you can add into your landing page to quickly give value first. There are blocks that you can use in Tilda that responds like a sliding scale calculator. Where the slider is responsive and the user can adjust the scale forward and backwards to see an estimated outcome. A use case example of this would be some type of financial calculation that you'd like to show a user how much they can save with your product or service.

Your goal with these small give value first strategies are to:
1. Give value and get trust
2. Generate some type of value capture back like an email capture or purchase of your product

This is a great strategy to stand out and engage users more than just passively reading text on a landing page.